Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
Content Marketing Learn how content pruning improves SEO by removing outdated or low-value pages. Discover strategies to boost rankings, crawl efficiency, and overall website quality.
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Local SEO You operate a fantastic service business. Your team is skilled, your prices are fair, and your customers love you.
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AI Search The way we search for information is fundamentally changing. For decades, we typed keywords into a search bar and scrolled through a list of blue links to find the best website. Today, we ask questions to Siri, Alexa,…
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Local SEO You wake up, grab your coffee, and check your business notifications. Suddenly, your heart sinks. There it is: a one-star review on your Google Business Profile. The reviewer claims your staff was rude, your product w…
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Link Building You’ve likely heard the saying, "There’s no such thing as bad publicity." While PR experts might debate that, in the world of search engines, simply being talked about is becoming a powerful currency. For years, the g…
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Local SEO When you search for a local service, like "pizza near me" or "plumbers in Brooklyn," you've probably noticed a special box at the top of Google's search results. This box displays a map and a short list of three busin…
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SEO Have you ever clicked a link expecting to see one page, but magically arrived at another? Maybe you clicked a bookmark for an old product page, only to land on the newer version of that item. That seamless transition…
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SEO Imagine you’ve written a fantastic book. You’ve poured hours into research, crafting every sentence perfectly. Now, it’s time to give it a title. That title is the first thing a potential reader sees. It can either dr…
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Social Media Managing a Facebook Page is a significant responsibility. Whether you're a business owner passing the torch, an agency handing over assets to a client, or simply reorganizing your digital roles, there comes a time whe…
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Content Marketing You’ve crafted what you believe is a compelling piece of content. You’ve done your research, polished your prose, and hit publish with a sense of accomplishment. Yet, when you check your analytics, you see a steep dro…
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Local SEO Have you ever searched for a coffee shop called "The Daily Grind" and found three different locations in your city? This common scenario highlights a significant challenge for local businesses and users alike: navigat…
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Web Design The placement of a web form on your landing page can feel like a high-stakes decision. Do you position it prominently "above the fold" for immediate visibility, or place it "below the fold" after you've had a chance t…
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From the field
We write about the work because we do the work. Tell us your goals and we’ll put together a plan.