Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
AI Search Anthropic now watermarks Claude's text worldwide. What the mark reveals, whether Google reads it, and what content teams should change this month.
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AI Search Agentic AI is changing content orchestration by coordinating research, drafting, and content adaptation in parallel rather than through a traditional linear workflow. Learn how strategists can redesign briefs, quality control, human review, and measurement processes to scale content production without sacrificing consistency or quality.
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AI Search Reputation management used to mean monitoring reviews and search results. Now it also means monitoring what AI systems say about your business when someone asks directly, and that's a much harder thing to control, bec…
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AI Search AI website builders can now produce a passable-looking site in minutes from a short prompt, which raises a genuine question for any business weighing the cost of a professional designer against a tool that promises th…
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AI Search Traditional competitor analysis checks who ranks above you and why. That's still worth doing, and it's no longer the whole picture, because a competitor can be losing traditional rankings to you while quietly dominati…
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AI Search AI Mode doesn't rank pages the way traditional search does, and treating it as an extension of the same playbook has already cost some businesses visibility they didn't know they were losing. The signals that matter h…
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AI Search AI search systems don't read your page the way a person does, they try to identify entities, the things, people, and concepts your content is actually about, and connect them to what they already know. When that conne…
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AI Search There's a quiet anxiety running through content teams right now. Write for AI systems, and you risk producing stiff, over-structured text that no human enjoys reading. Write purely for humans, and you worry your work…
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AI Search Search results no longer look the way they did even two years ago. Google's AI Mode answers questions directly, pulls from multiple sources at once, and often satisfies a user before they ever click a link. For busine…
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AI Search Introduction AI-generated content has become one of the biggest talking points in digital marketing. Some businesses worry that using AI will hurt their search rankings, while others rely on it to create content more…
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AI Search Search behavior is changing faster than many businesses realize. Instead of typing questions into search engines, people are increasingly turning to AI chatbots for answers, recommendations, and research. As tools lik…
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AI Search Search is changing rapidly, and AI-powered search experiences are becoming a major source of information for consumers. Instead of simply displaying a list of links, AI tools now generate direct answers, recommendatio…
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From the field
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