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Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.

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The Ocean Marketing
How to Optimize a LinkedIn Company Page for More Visibility Social Media
Social Strategy
September 4, 2026 7 minute read

How to Optimize a LinkedIn Company Page for More Visibility

Most LinkedIn company pages are half-filled and dormant—wasting a page that could surface in search, support recruiting, and drive engagement. This blog covers which fields affect visibility, why employee engagement outperforms follower counts, and what actually earns reach on the platform now. Learn why a dormant page costs more than no page, how to get employees involved without mandating it, and which metrics actually matter beyond follower growth.

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The Ocean Marketing
AI Overviews vs AI Mode: How Brands Should Adapt Their Search Strategy SEO
SEO Strategy
September 3, 2026 8 minute read

AI Overviews vs AI Mode: How Brands Should Adapt Their Search Strategy

AI Overviews and AI Mode reward different things—one wants a clean answer to a single question, the other needs depth across a topic cluster. This blog breaks down how each reads your content, what gets cited versus what ranks, and how to build one content approach that serves both. Learn which metrics actually matter, why bottom-funnel content still wins, and how to check your real visibility beyond traditional rank tracking.

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The Ocean Marketing
Content Orchestration in the Age of Agentic AI: What Strategists Need to Know AI Search
AI Content
August 27, 2026 7 minute read

Content Orchestration in the Age of Agentic AI: What Strategists Need to Know

Agentic AI is changing content orchestration by coordinating research, drafting, and content adaptation in parallel rather than through a traditional linear workflow. Learn how strategists can redesign briefs, quality control, human review, and measurement processes to scale content production without sacrificing consistency or quality.

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The Ocean Marketing
Google Search Result Redirects: What GoTo URLs Could Mean for SEO Tracking SEO
Analytics & Tracking
August 26, 2026 7 minute read

Google Search Result Redirects: What GoTo URLs Could Mean for SEO Tracking

Google search redirect URLs can affect referral data, causing some organic visits to appear as direct traffic. This can make SEO reporting and attribution less accurate. While you can't recover referrer data that a redirect doesn't pass, you can improve reporting by checking your own redirect chains, comparing Search Console data with analytics, and using server logs for additional insight.

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