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Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.

All (373) SEO (109)Social Media (63)Content Marketing (41)AI Search (37)Local SEO (29)Link Building (27)Web Design (26)Paid Media (22)Graphic Design (19)
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The Ocean Marketing
Instagram User Statistics and Demographics: Key Numbers Marketers Should Know Social Media
Instagram
September 11, 2026 7 minute read

Instagram User Statistics and Demographics: Key Numbers Marketers Should Know

Instagram statistics are useful for orientation and unreliable as a basis for specific decisions. Global demographics rarely describe a local audience, percentages hide absolute scale, and figures more than a couple of years old may describe a platform that has since changed. Your own insights, compared against your actual customer base, answer the question that matters: whether the people you are reaching are the people you want. Use published numbers to frame the question and your own data to answer it.

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The Ocean Marketing
How to Increase Instagram Reach Without Posting More Frequently Social Media
Instagram
September 9, 2026 7 minute read

How to Increase Instagram Reach Without Posting More Frequently

Reach responds to how content performs early, not how often it appears. That makes the productive levers different from the obvious ones: design for saves and shares rather than likes, post when your audience is actually online, be present in the first hour to feed the comment thread, match format to content, and extend the posts that already worked instead of abandoning them. Frequency matters below a floor and stops helping the moment it starts costing quality.

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The Ocean Marketing
How to Optimize a LinkedIn Company Page for More Visibility Social Media
Social Strategy
September 4, 2026 7 minute read

How to Optimize a LinkedIn Company Page for More Visibility

Most LinkedIn company pages are half-filled and dormant—wasting a page that could surface in search, support recruiting, and drive engagement. This blog covers which fields affect visibility, why employee engagement outperforms follower counts, and what actually earns reach on the platform now. Learn why a dormant page costs more than no page, how to get employees involved without mandating it, and which metrics actually matter beyond follower growth.

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