Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
Content Marketing Learn how to repurpose blog content into newsletters, social posts, videos, sales resources, and support assets without simply recycling the same text.
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Content Marketing Every editor has a mental checklist, and most of them live only in that editor's head, applied inconsistently depending on how much time they have that day. A written checklist doesn't replace editorial judgment; it m…
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Content Marketing Research is where content quality actually gets decided, long before a single sentence gets written, and it's also where writers waste the most time chasing sources that turn out unreliable or irrelevant. A faster, mo…
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Content Marketing A page built around a single question competes against every other page built around that same question, and there are usually a lot of them. A page that genuinely answers several related questions someone would natur…
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Content Marketing Most content plans start with a keyword list and end with a pile of disconnected articles that never quite cover a subject completely. Query templates fix that by working from the shape of how people actually ask abou…
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Content Marketing A page that ranked well eighteen months ago and quietly slid to page two didn't get penalized. Almost nothing about your site changed. What changed is everything around it: competitors published, facts aged, and the q…
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Content Marketing Most content teams measure pageviews and stop there, which explains why so many of them can’t answer whether their content is working. Pageviews tell you people arrived. They say nothing about whether anyone read it,…
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Content Marketing Every content team eventually splits into two camps. One wants to chase whatever is spiking this week, the other wants to build assets that still pull traffic in three years. Both are right, and both are wrong when th…
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Content Marketing Most author pages are an afterthought. A headshot, two sentences, maybe a Twitter link nobody clicks, generated automatically by a theme and never touched again. That's a missed opportunity, because author pages are o…
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Content Marketing A well-organized website helps both users and search engines understand your content more effectively. As SEO strategies continue to evolve, many businesses find themselves choosing between two popular content organiz…
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Content Marketing Online readers rarely stay on a webpage if the content takes too long to deliver value. That is why writers and marketers use the inverted pyramid structure to make content clearer, faster, and more engaging from the…
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Content Marketing Readers rarely stay on a webpage that feels disorganized or difficult to follow. Content sequencing plays a major role in helping visitors absorb information naturally while keeping them engaged from beginning to end.…
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From the field
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