Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
Social Media You get 150 characters and about two seconds. That’s the entire budget for convincing someone who liked one post that your business is worth following, clicking, or buying from. Most businesses spend it on adjectives.…
Read article
Web Design The footer is where links go to die. Every stakeholder who lost an argument about the main navigation gets a consolation link down there, and over a few years, it becomes a graveyard nobody audits. That’s a waste, bec…
Read article
Graphic Design Recognition is worth more than attention, and it’s built through repetition most businesses never commit to. The brands you’d identify from a color alone, or from a shape in the corner of your eye, earned that by look…
Read article
Paid Media Google Ads accounts don’t fail dramatically. They drift. A match type starts pulling irrelevant traffic, a disapproved ad quietly stops serving, a landing page breaks, and by the time the monthly report lands, you’ve…
Read article
Content Marketing Most content teams measure pageviews and stop there, which explains why so many of them can’t answer whether their content is working. Pageviews tell you people arrived. They say nothing about whether anyone read it,…
Read article
SEO Every keyword tool hands you a search volume number, and most strategies get built on it without much scrutiny. That’s a problem, because volume is a backward-looking average that flattens seasonality, ignores intent,…
Read article
Social Media Facebook still functions as a search engine for local businesses, even though most owners stopped thinking of it that way. People look up opening hours there, check whether a place looks legitimate, and message busine…
Read article
Link Building Ask two SEOs about directory links, and you’ll get an argument. One says they’re a relic that stopped working a decade ago, the other says their local clients rank because of them. Both are describing something real,…
Read article
Social Media People search inside Instagram the way they search inside Google, typing what they want and picking from what appears. Yet most businesses still treat their profile as a design exercise rather than a search result. Th…
Read article
Web Design Analytics tells you that people left. It rarely tells you why. Heatmaps close that gap by showing where visitors clicked, how far they scrolled, and where their attention stalled, which turns vague underperformance in…
Read article
Graphic Design Accessible design gets treated as a compliance chore, something legal mentions once a year. That framing costs businesses money, because roughly one in six people worldwide lives with some form of disability, and desi…
Read article
Paid Media Advertisers spend weeks perfecting keywords and ad copy, then send the click to a page nobody optimized. Google notices. Landing page experience feeds directly into Quality Score, which shapes what you pay per click a…
Read articlePage 5 of 32 · 373 articles
From the field
We write about the work because we do the work. Tell us your goals and we’ll put together a plan.