Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
Local SEO Moving locations or correcting a listed address sounds like housekeeping, and on Google Business Profile it can quietly reset months of local ranking progress if handled carelessly. The platform treats address changes…
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Local SEO Your Google Business Profile (GBP) helps local customers discover your business, while Google Analytics 4 (GA4) shows what those visitors do once they reach your website. When you connect the two, you gain a much clea…
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Local SEO A suspended Google Business Profile can disrupt local visibility, reduce customer trust, and impact lead generation for any business. Delays in the reinstatement process often create confusion because many business ow…
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Local SEO Google Business Profile verification plays a major role in helping businesses build trust and improve local online visibility. A verified profile allows customers to find accurate business details, reviews, and direct…
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Local SEO Businesses that rely on local customers often focus heavily on improving their visibility on Google. When someone searches for services in their area, the businesses that appear in the Google Business Profile map pack…
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Local SEO When you search for a local service, like "pizza near me" or "plumbers in Brooklyn," you've probably noticed a special box at the top of Google's search results. This box displays a map and a short list of three busin…
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Local SEO When potential customers search for your business online, you want them to find one authoritative source of information. You want them to see your correct hours, your best photos, and your glowing reviews. What you de…
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Local SEO Google Business categories are a core factor in local map rankings & search visibility. Learn how choosing the right categories boosts relevance & leads.
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Local SEO Your Google Business Profile (GBP) is often the first impression a potential customer has of your business. It’s more than just a listing; it’s a dynamic tool that can drive engagement, inform customers, and boost you…
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Local SEO A Google Business Profile plays a crucial role in how customers find and trust your business online. When it’s active and optimized, it improves your visibility in local search, strengthens credibility, and supports s…
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