Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
SEO Internal links are the connective tissue of a healthy blog. Fix these nine common linking mistakes to keep readers engaged and help search engines understand your site.
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Link Building In a recent Google SEO Office Hours podcast, Google's Gary Illyes shared some unexpected advice on handling broken backlinks . This perspective challenges the conventional SEO approach and offers a fresh way to consid…
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SEO We have some critical insights from a recent study on Google searches in 2024. The data reveals that nearly 60% of Google searches result in zero clicks. This finding has significant implications for website traffic a…
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SEO There's a key update from Google Search we must share. From today, Google discontinues the endless scroll feature on desktop search results. We're back to the classic page-by-page viewing at the bottom of the s…
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SEO If your website is struggling to attract organic traffic from Google Search, Google’s Search Liaison, Danny Sullivan, has some crucial insights for you. Here are the key takeaways on SEO and creating successful websit…
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AI Search The landscape of digital marketing and online visibility is continuously evolving, with search engine optimization (SEO) playing a pivotal role for businesses and content creators striving to rank higher in search eng…
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SEO Exciting advancements in e-commerce SEO are on the horizon! As we move into an AI-driven world, it's crucial to stay visible by optimizing for Google's product entity database across multiple sources. Let's delve into…
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SEO We bring you the latest insights and comprehensive guidance on the completion of Google's March 2024 Core Update. This update offers valuable information for SEO professionals and website owners, helping them navigate…
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SEO In the digital world, few things are as frustrating for users or as potentially damaging for website owners as the dreaded 404 error. These pesky errors can be a significant roadblock to your small business's online s…
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Link Building In today's digital landscape, brand mentions play a pivotal role in shaping brand perception and visibility across various platforms. Harnessing the power of brand mentions strategically can significantly boost your s…
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SEO Unravel the mysteries behind Google's query processing and content ranking algorithms for improved website performance. Explore now.
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SEO We are excited to share with you advanced tactics for maximizing the SEO value of user-generated content (UGC).
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From the field
We write about the work because we do the work. Tell us your goals and we’ll put together a plan.