Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
SEO In the ever-evolving world of SEO, every line of code counts — and sometimes, what you tell search engines not to see matters as much as what you invite them to crawl. Enter robots.txt, a deceptively simple file that…
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Link Building When it comes to search engine optimization (SEO), anchor text plays a critical role in improving website visibility and rankings. It serves as a bridge between different pages, signaling to search engines and users w…
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AI Search The rise of generative AI in search (think Google’s AI snapshots and Bing’s Chat-based results) is reshaping how people find information. Search behavior is increasingly tilting toward AI-generated answers, where user…
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SEO Duplicate content can quietly damage your website’s SEO performance. When the same or similar content appears across multiple URLs, search engines struggle to determine which version to index and rank. This confusion…
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Local SEO In the evolving landscape of digital marketing, Google Reviews have emerged as a pivotal element in shaping local SEO success. As consumer behavior increasingly leans towards online research before making purchasing d…
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Content Marketing In the fast-moving world of digital marketing, even the most successful blog posts can lose their edge over time. If your once high-performing pages are now seeing a gradual dip in visitors, you’re likely facing a sil…
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AI Search The search is changing faster than ever, and marketers are struggling to keep up. One of the biggest shifts comes from Google’s AI Overviews, the generative summaries that appear above search results. They promise qui…
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SEO If you’ve been tracking your keyword rankings lately, you’ve likely noticed some confusing shifts. Rankings are bouncing unpredictably, positions aren’t matching across tools, and the Google Search Console data doesn’…
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SEO You don’t need an expensive subscription to run a professional-grade SEO audit. While paid tools like Ahrefs, Semrush, and DeepCrawl offer advanced features, there’s a powerful set of free tools that can help you unco…
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SEO Discover how you can encourage Googlebot to visit your website more frequently by focusing on content quality, publishing activity, and maintaining consistent content standards. In a recent discussion, Google’s Gary I…
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Web Design Is your website plagued by a high bounce rate? Don’t worry—there are solutions. Let’s dive into what might be causing it and how to fix it.
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From the field
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