SEO Website Redesign Checklist: Signs Your Business Website Needs an Update
A redesign is justified when the site's structure or performance is genuinely blocking the business, not when it looks tired to the people who see it every day. Diagnose where visitors are actually failing, try the targeted version first, and if you do rebuild, protect the pages and URLs already working before anything else. The expensive mistake is not redesigning too late; it is redesigning without knowing what problem you were solving.
Read article