Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
SEO In the ever-evolving world of Search Engine Optimization (SEO), title tags remain a fundamental element for enhancing visibility and click-through rates (CTR) in search engine results pages (SERPs). However, with Goog…
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SEO Imagine you’ve written a fantastic book. You’ve poured hours into research, crafting every sentence perfectly. Now, it’s time to give it a title. That title is the first thing a potential reader sees. It can either dr…
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SEO You’ve likely heard the advice a thousand times: "Break up your text." "Make it scannable." "Use white space." But does Google care about how your content looks, or is it purely reading the words regardless of formatt…
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SEO You spend time crafting the perfect title tag and meta description. You carefully place your keywords, write compelling copy, and hit publish, expecting your masterpiece to appear in search results exactly as you wrot…
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SEO Many businesses invest heavily in attracting new visitors to their websites, focusing on everything from paid ads to social media campaigns. While drawing in new traffic is crucial, what happens once those users arriv…
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SEO You have likely seen them thousands of times without realizing what they were. You type a question into Google, and a special box appears at the very top of the results page, offering a direct, concise answer. This is…
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SEO In today’s hyper-competitive search landscape, Google’s People Also Ask (PAA) boxes are more than just informational add-ons—they’re a goldmine of keyword insights and organic visibility that most SEO professionals ar…
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SEO Internal links are the connective tissue of a healthy blog. Fix these nine common linking mistakes to keep readers engaged and help search engines understand your site.
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