Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
AI Search Reputation management used to mean monitoring reviews and search results. Now it also means monitoring what AI systems say about your business when someone asks directly, and that's a much harder thing to control, bec…
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AI Search Traditional competitor analysis checks who ranks above you and why. That's still worth doing, and it's no longer the whole picture, because a competitor can be losing traditional rankings to you while quietly dominati…
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AI Search AI Mode doesn't rank pages the way traditional search does, and treating it as an extension of the same playbook has already cost some businesses visibility they didn't know they were losing. The signals that matter h…
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AI Search AI search systems don't read your page the way a person does, they try to identify entities, the things, people, and concepts your content is actually about, and connect them to what they already know. When that conne…
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AI Search There's a quiet anxiety running through content teams right now. Write for AI systems, and you risk producing stiff, over-structured text that no human enjoys reading. Write purely for humans, and you worry your work…
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AI Search Search results no longer look the way they did even two years ago. Google's AI Mode answers questions directly, pulls from multiple sources at once, and often satisfies a user before they ever click a link. For busine…
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AI Search Search is changing rapidly, and AI-powered search experiences are becoming a major source of information for consumers. Instead of simply displaying a list of links, AI tools now generate direct answers, recommendatio…
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AI Search Learn how Citation SEO helps businesses earn mentions in AI-generated search results. Build authority, trust, and visibility with expert-driven content.
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AI Search Search behavior is changing faster than many businesses realize. Instead of relying only on traditional search engines, users are increasingly turning to AI-powered platforms like ChatGPT, Gemini, and Perplexity to ge…
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AI Search Search behavior is changing fast as AI-powered search engines become more common across Google, Bing, and other platforms. Users are no longer typing short, robotic phrases into search bars. Instead, they’re asking de…
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AI Search Artificial intelligence is rapidly transforming the way online information is discovered, interpreted, and delivered to users. Traditional search engine optimization is no longer limited to search engines alone, as AI…
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AI Search Search is evolving beyond simple keywords, with users now relying on conversational queries shaped by AI tools and digital assistants. This shift has given rise to prompt-based SEO, where content is created to match h…
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From the field
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