Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
SEO In today’s hyper-competitive search landscape, Google’s People Also Ask (PAA) boxes are more than just informational add-ons—they’re a goldmine of keyword insights and organic visibility that most SEO professionals ar…
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SEO In the ever-evolving world of SEO, every line of code counts — and sometimes, what you tell search engines not to see matters as much as what you invite them to crawl. Enter robots.txt, a deceptively simple file that…
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SEO Duplicate content can quietly damage your website’s SEO performance. When the same or similar content appears across multiple URLs, search engines struggle to determine which version to index and rank. This confusion…
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SEO If you’ve been tracking your keyword rankings lately, you’ve likely noticed some confusing shifts. Rankings are bouncing unpredictably, positions aren’t matching across tools, and the Google Search Console data doesn’…
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SEO You don’t need an expensive subscription to run a professional-grade SEO audit. While paid tools like Ahrefs, Semrush, and DeepCrawl offer advanced features, there’s a powerful set of free tools that can help you unco…
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SEO Discover how you can encourage Googlebot to visit your website more frequently by focusing on content quality, publishing activity, and maintaining consistent content standards. In a recent discussion, Google’s Gary I…
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SEO Internal links are the connective tissue of a healthy blog. Fix these nine common linking mistakes to keep readers engaged and help search engines understand your site.
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SEO We have some critical insights from a recent study on Google searches in 2024. The data reveals that nearly 60% of Google searches result in zero clicks. This finding has significant implications for website traffic a…
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SEO There's a key update from Google Search we must share. From today, Google discontinues the endless scroll feature on desktop search results. We're back to the classic page-by-page viewing at the bottom of the s…
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SEO If your website is struggling to attract organic traffic from Google Search, Google’s Search Liaison, Danny Sullivan, has some crucial insights for you. Here are the key takeaways on SEO and creating successful websit…
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SEO Exciting advancements in e-commerce SEO are on the horizon! As we move into an AI-driven world, it's crucial to stay visible by optimizing for Google's product entity database across multiple sources. Let's delve into…
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SEO We bring you the latest insights and comprehensive guidance on the completion of Google's March 2024 Core Update. This update offers valuable information for SEO professionals and website owners, helping them navigate…
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