Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
Link Building Backlinks play a crucial role in determining your website’s authority and search engine rankings. However, not all backlinks remain active forever. Over time, links can break, pages may get removed, or websites might…
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Link Building Your website’s link profile is like a credit score. Good links build trust and authority with search engines, while bad links can drag your rankings down overnight. Many site owners ignore their backlink profile until…
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Link Building Your website is ranking well. Traffic is steady. Everything looks green in your analytics. Then, seemingly out of nowhere, your rankings drop. You haven't changed your content strategy, and your technical SEO is solid…
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Link Building In the world of search engine optimization (SEO), not all backlinks are created equal. A link from a trusted, authoritative website can significantly boost your rankings, while a link from a low-quality or spammy sour…
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Link Building In a recent Google SEO Office Hours podcast, Google's Gary Illyes shared some unexpected advice on handling broken backlinks . This perspective challenges the conventional SEO approach and offers a fresh way to consid…
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