Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
SEO You don’t need an expensive subscription to run a professional-grade SEO audit. While paid tools like Ahrefs, Semrush, and DeepCrawl offer advanced features, there’s a powerful set of free tools that can help you unco…
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SEO Discover how you can encourage Googlebot to visit your website more frequently by focusing on content quality, publishing activity, and maintaining consistent content standards. In a recent discussion, Google’s Gary I…
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SEO In the digital world, few things are as frustrating for users or as potentially damaging for website owners as the dreaded 404 error. These pesky errors can be a significant roadblock to your small business's online s…
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SEO We wanted to share some insights from a recent article that discusses a Reddit user's concern about a crawl budget issue and Google's response to it. This information is pertinent to our ongoing SEO strategy , and I b…
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