Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
SEO Search engines have evolved far beyond matching keywords. Today, Google’s priority is understanding why a user is searching, not just what they typed. This deeper understanding is known as search intent , and it plays…
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SEO If you’ve ever noticed that your website’s pages are competing with each other in search rankings, you may be experiencing something called keyword cannibalization. It’s a common issue that can quietly undermine your…
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SEO Imagine your marketing strategy as a large funnel. At the very top, where it's widest, you want to attract as many potential customers as possible. This is where the magic of Top-of-the-Funnel (TOFU) keywords comes in…
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SEO If you’ve been tracking your keyword rankings lately, you’ve likely noticed some confusing shifts. Rankings are bouncing unpredictably, positions aren’t matching across tools, and the Google Search Console data doesn’…
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