Field notes on SEO, paid media, content and web design — the tactics we run for clients, written plainly.
Link Building When it comes to search engine optimization (SEO), anchor text plays a critical role in improving website visibility and rankings. It serves as a bridge between different pages, signaling to search engines and users w…
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Link Building In a recent Google SEO Office Hours podcast, Google's Gary Illyes shared some unexpected advice on handling broken backlinks . This perspective challenges the conventional SEO approach and offers a fresh way to consid…
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Link Building In today's digital landscape, brand mentions play a pivotal role in shaping brand perception and visibility across various platforms. Harnessing the power of brand mentions strategically can significantly boost your s…
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From the field
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