There’s a key update from Google Search we must share. From today, Google discontinues the endless scroll feature on desktop search results. We’re back to the classic page-by-page viewing at the bottom of the search results. This big change affects users and website owners alike, especially when it comes to Search Engine Optimization (SEO).
The change back to page-based browsing will likely alter how SEO experts create optimization plans. With no more endless scrolling, it’s even more vital for your website to rank high enough to sho w up on the first search results page. This highlights the need for solid SEO tactics to boost your website’s visibility and organic traffic.
Table of Contents
End of Continuous Scroll on Desktop
Continuous Scroll's Journey:
- Mobile Launch:October 2021
- Desktop Launch:December 2022
- Discontinuation Date:June 25, 2024
Google introduced continuous scroll to enhance the search experience by automatically loading more results as users scrolled past the first page. However, this feature will now be phased out, starting with desktop search results.
What Google Said:
A Google spokesperson told Search Engine Land that as of June 25, the continuous scroll feature on desktop Search results will be disabled, followed by mobile in the coming months. This decision aims to improve the speed and efficiency of delivering search results. Google found that automatically loading more results did not significantly enhance user satisfaction
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Visuals of the Change
Here is a GIF demonstrating continuous scroll in action on desktop search:
And here is an image showing the classic pagination bar at the bottom of the Google Search results page on the desktop:
Implications for Website Owners
This change may affect the visibility of your website, especially if it previously appeared on the second page of search results. The return to pagination means users will need to click “Next” to see additional results, potentially leading to fewer clicks for pages beyond the first.
Impact on Search Console Data
With this shift, you might notice changes in your Google Search Console data. The behavior of searchers could change as they decide whether to scroll and click “Next” or not, impacting the number of clicks and impressions your site receives.
Stay tuned for more updates as Google continues to refine its search experience. If you have any questions or need assistance in adapting to these changes, feel free to reach out.
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