Google Enhances Image Context Tools and Deepfake Detection
Google has expanded its “About this image” feature to new platforms and enhanced its deepfake detection algorithms, reinforcing its commitment to combating misinformation in search results.
Table of Contents
Expanded Access to "About This Image"
Google’s “About this image” feature, which provides essential context about images, is now available on additional platforms, including Circle to Search and Google Lens. This expansion allows users to gain more insights into the origins and usage of images they encounter online.
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New Access Points:
To optimize for the Shopping Graph, it’s crucial to understand its data sources:
- Circle to Search: A feature on select Android devices.
- Google Lens: Available in the Google app on both Android and iOS.
How to Use:
- Circle to Search:
- Activate by long-pressing the home button or navigation bar.
- Circle or tap the image on the screen.
- Swipe up on search results and select the “About this image” tab.
- Google Lens:
- Screenshot or download the image.
- Open the Google app and use the Lens icon.
- Select the image and tap the “About this image” tab.
Detailed Information Provided
The “About this image” tool offers a range of details, including:
- How other websites use and describe the image.
- Available metadata.
- Identification of AI-generated images with specific watermarks.
This tool is now accessible in 40 languages globally, including French, German, Hindi, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese.
Context and Impact
The expansion of this tool comes at a crucial time when digital literacy and the ability to verify online information are more important than ever. While these tools are incredibly helpful, they are not infallible. Users are encouraged to critically evaluate information and consult multiple sources when verifying claims or images online.
How Does This Help You?
- Quickly verify claims associated with images.
- Understand where an image originated and how it’s been used across the web.
- Distinguish between human-created and AI-created visual content.
- Provides a quick way for students, journalists, and researchers to gather context and potential sources related to an image.
- Helps protect against visual manipulation tactics often used in scams.
Algorithm Update: Combating Explicit Deepfakes
Google has also announced an algorithm update targeting explicit deepfakes in search results. This update includes:
- Improved Content Removal: Enhanced filtering of similar explicit results across related searches once a removal request is approved.
- Ranking Adjustments: Modifications to the search algorithm to reduce the visibility of explicit fake content, prioritizing non-explicit content for queries including people’s names.
- Site-Wide Impact:Changes in overall search rankings for websites with numerous pages removed due to fake explicit imagery.
These updates have significantly reduced exposure to explicit image results for targeted queries, decreasing over 70% for such searches.
Stay informed and protect yourself with the latest tools and updates from Google.
For more updates and insights, stay tuned!
Refer to the below content for – https://www.searchenginejournal.com/google-expands-about-this-image-to-more-platforms/523485/
